About mugungi - Innovative Business Model and Vision
Mugungi is a beauty & wellness brand builder that identifies unmet needs in the beauty market through data-driven insights and strategically transforms them into brands.
Its first brand, CHVLA, is a minimal, high-efficiency skincare brand designed around the practical needs of working women, and is scheduled to launch in 2026.
CEO Yerin Han, drawing on execution experience built across multiple startups—including the 0-to-1 launch of Queenit—is building iconic brands that represent specific generations and lifestyles.
